Archive: 2025 / 09

Apple vs. Meta: The $14 B Battle for Perplexity AI’s Search Power

Apple vs. Meta: The $14 B Battle for Perplexity AI’s Search Power

Apple and Meta are circling a $14 billion AI startup that powers conversational search for 15 million users. Apple sees the deal as a lifeline for Siri and a fallback if its Google partnership crumbles, while Meta eyed the tech before shifting to Scale AI. The rivalry highlights the race to rewrite how we find information online.

Sep, 25 2025